STORYTELLING AND SOCIAL MOVEMENTS
Not since Jacques Cousteau has anyone told the story of the world’s oceans in the way that SeaLegacy has undertaken. But with SeaLegacy it’s not about exploration, it’s about preservation. By harnessing the power of digital media, our work is even more impactful and innovative—and connects the global community to our oceans like never before.
This fall, we launched a new, improved SeaLegacy website to be better poised to share timely and resonant stories through this online hub. This outlet, along with other media and partner channels, gives us a powerful base to sustain a steady drumbeat of important stories over the coming months and years—and to launch upcoming campaigns with our partners on the ground. We’re also providing real-time updates with our community from the farthest reaches of the ocean and our expeditions in Antarctica, Norway, and the Great Bear Sea. We have joined forces with our fellow visual storytellers on platforms like www.maptia.com, with whom we have built an online storytelling hub for the oceans to weave a story that changes the narrative around our world’s oceans—and ignites real, lasting change.
Storytelling is hardwired into the human fabric. Digital and social media provides us with a global, virtual campfire, and we have never been better poised to share the story of our world’s oceans. By focusing our efforts on targeting high-traffic online, social media, and influencers, as well as established news media channels, we amplify our storytelling to reach a much larger audience and cast our net globally.